Structured clarity: information, insight and inspiration!
Great decisions are built on excellent information, a clear view of market trends and a deep understanding of customers and their needs. Through maintaining a watch on competitors, we’re alert to the constant threats (and opportunities) – from disruptive innovation and new entrants. A powerful marketing strategy depends on a clear view of market segmentation as well as customer needs, interest and behaviours.
We manage market research projects ranging from qualitative studies through to customer surveys, from ‘deep dives’ to competitor tracking. We work in consumer and B2B marketing, feeding through information that is timely, cost effective and designed for decision making.
Sometimes the challenge is not what to do but how to disentangle the ‘what’ that creates the most value among a range of options. Market analysis maps the landscape you will be travelling, seeking out the ideal route for competitive advantage.
We use analytical tools and expert facilitation so that you and your colleagues quickly reach powerful conclusions for your marketing strategy and plans. Rational, driven by insight, and based on a real sense that you own the plan releases passion and commitment. This is what makes a good idea into a profitable proposition.
Judge us by the company we keep! Here are some examples of the work we have done recently to help our clients make effective decisions and meet their objectives.
Developing B2B propositions for global markets demands careful testing before commitment. Research across all continents in the NGO sector took key features to buyers and identified what would drive demand
Seeking out opportunities in new sectors for one of the UK’s leading breakdown providers. Insightful research was generated in sectors targeted for growth.
Supporting the UK management team of a telecoms provider to identify strategies for growth and running ‘deep dives’ into areas of new opportunity. As Market understanding has grown, Vonage is re-positioning for growth.
As D&B responded to the rapid evolution of information technology, new ideas and opportunities flowed. The challenge was to translate them into viable propositions and understand who would be potential customers and how they would react.
A planning challenge. How to prepare a detailed and specific plan in the commercial vehicle market, without getting caught up in a torrent of detail and data? An exercise in facilitating a clear view of priorities and actions that could be easily communicated to stakeholders.
The Bank operates two highly successful consumer market financing operations. At a critical time, market information and insight was needed to guide investment decisions supporting growth. The business has gone from strength to strength.
Working with a leading stolen vehicle recovery and telematics supplier in the UK to map the landscape of opportunity and ride the wave of innovation. Competitor tracking and proposition development has guided management strategy and planning.
A series of assignments as a Marketing team was developed and transformed. DLG, the Direct Line Group, has experienced a powerful return to growth with marketing playing a key role.
The highly successful Savings Guarantee began with an exercise in unpicking competitor activity and the advantages they had. Getting closer to consumer banking needs, interests and attitudes pointed to the need to formulate a robust promise that would reach beyond interest rate messages.
Michael Brewer is a highly experienced marketing and strategy consultant who has worked with clients across the public and private sectors to deliver tangible results: including powerful market and customer insights, viable propositions, or clearly articulated strategies for growth.
Michael combines a pragmatic approach to organisational realities with a deep understanding of marketing and customer management principles and practice.
He has spent the last 20 years advising and supporting major service businesses and public sector organisations including BA, BT, RAC, AXA, Diners Club, Microsoft, Aviva and Royal and Sun Alliance. He specialises in adding value by generating information and insight to support market understanding, then translating these insights into strategic priorities and business plans.
Project deliverables include re-designed customer propositions, marketing campaigns and new product launches with a firm foundation on customer requirements and market realities.
When not researching, consulting and advising clients, Michael can also be found acting as non-Executive Chairman for Boydell & Brewer Ltd, a specialist publisher working with university academics across the world. He is also a trustee at the UK branch of SOS Children’s Villages, one of the largest global charities for orphans and children without family support.
Clerestorey regularly collaborates with a network of subject matter experts, highly experienced consultants and partner agencies who bring unique skills and knowledge to client challenges. We assemble teams as required for each project to deliver excellent results, on time and within budget.