Judge us by the company we keep! Here are some examples of the work we have done recently to help our clients make effective decisions and meet their objectives.
Developing B2B propositions for global markets demands careful testing before commitment. Research across all continents in the NGO sector took key features to buyers and identified what would drive demand
Seeking out opportunities in new sectors for one of the UK’s leading breakdown providers. Insightful research was generated in sectors targeted for growth.
Supporting the UK management team of a telecoms provider to identify strategies for growth and running ‘deep dives’ into areas of new opportunity. As Market understanding has grown, Vonage is re-positioning for growth.
As D&B responded to the rapid evolution of information technology, new ideas and opportunities flowed. The challenge was to translate them into viable propositions and understand who would be potential customers and how they would react.
A planning challenge. How to prepare a detailed and specific plan in the commercial vehicle market, without getting caught up in a torrent of detail and data? An exercise in facilitating a clear view of priorities and actions that could be easily communicated to stakeholders.
The Bank operates two highly successful consumer market financing operations. At a critical time, market information and insight was needed to guide investment decisions supporting growth. The business has gone from strength to strength.
Working with a leading stolen vehicle recovery and telematics supplier in the UK to map the landscape of opportunity and ride the wave of innovation. Competitor tracking and proposition development has guided management strategy and planning.
A series of assignments as a Marketing team was developed and transformed. DLG, the Direct Line Group, has experienced a powerful return to growth with marketing playing a key role.
The highly successful Savings Guarantee began with an exercise in unpicking competitor activity and the advantages they had. Getting closer to consumer banking needs, interests and attitudes pointed to the need to formulate a robust promise that would reach beyond interest rate messages.